![]() ![]() ![]() He’s even given TED talks on how humanity’s moral code is “buggy”, and whether or not we are even in control ourselves of our own decisions. He runs the Center for Advanced Hindsight and a consultancy, BEworks Inc, that applies his academic interests to business and policy challenges. His bestselling books include Predictably Irrational: The Hidden Forces that Shape our Decisions, and The Honest Truth about Dishonesty. Luckily, there are few proponents of the discipline more capable of making the case to the ordinary person in the street than Duke University’s Professor of Psychology and Behavioural Economics, Dan Ariely.ĭan Ariely has history in the public understanding of behaviour and its impact on the real world activities of tech start-ups and community improvement. ![]() The more you dive into the theories behind it, the more there is to discover, like some sort of fractal Alice in Wonderland. And it’s an argument that people are irrational, which relies for its success on the irrationality of people.īut that’s the thing about behavioural economics. It’s a Kickstarter campaign for a product that discusses how traditional financial models are broken. It’s a game which gamifies academic courses, teaching you about how you can gamify everyday life. The latest craze in behavioural economics is all a bit meta when you think about it. ![]()
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